The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation.
The awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their rebranding stories and to discuss reputational change.
Our Gold Award was won for rebranding the SBK (FIM World Superbike Championship), which has helped reposition the motorcycling series as one of the top three global motorsports brands.
Our Silver Award recognised our rebrand of the America’s Cup 2013, which has helped towards re-establishing the event as the No.1 ocean racing series in the world. Look out for this dynamic and exhilarating event being held in San Francisco this September.
To see the work in more detail click here.